Building a Successful Social Media Strategy
Social media has been termed as the fastest growing marketing tool in the current marketing trend as it offers businesses power to get into contact with millions of customers at the touch of a button. Given that 91% of internet users are using at least one social networking tool, it has become essential for every business to build an effective marketing strategy. Below are some key steps towards developing an effective social media strategy for your business.
Establish Your Goals
Launching a strategy is similar to launching any marketing strategy. You must first determine what exactly your goals are before opening accounts in major social networks. You must know that social media is a long-term strategy aimed at building and strengthening relationships and brand identity and not a quick selling marketing gimmick.
Create a Plan
The marketing plan should include selecting the number of social networks to get started with, determining the frequency of updating the accounts and deciding on whether the updates will be announcements or conversations. You also have to think about how to integrate your social media strategy with your overall communication strategy of your company.
Identify Your Niche
Twitter, Facebook, LinkedIn, Stumble Upon, Reddit; the list keeps growing each day. Each of these social network has their strengths and weaknesses as well as opportunities and threats. It is up to you to carry out some research and identify which social network is best suited for your target audience. Always remember that your niche will vary depending on whether you are operating a local, regional, national or global business.
Employ a Social Media Manager
If your company has adequate resources it is preferable to employ a social media manager with experience to deal with regular updating of the different social networks. If not, you can delegate the task of updating the social networks to your employees who are familiar and comfortable with the field.
It can be termed as the most crucial aspect of social media strategy. Your connections are the main influence you have in building and nurturing a positive corporate image. Engage with them through both online and offline platforms.
Keep a record of the important statistics like the number of updates, number of feedback or comments, the number of new followers or fans and any other significant actions that took place. You must measure and analyze these vital metrics against your social media goals on a weekly or monthly basis.
You must note that there is no precise technique when social media strategy is concerned. The social media strategies will vary depending on the type of business and the industry.